Apex Games Teams Up with Technogym for Dubai Launch

CAB Sports and DXB LIVE, the driving forces behind the upcoming Apex Games, have forged a partnership with Technogym in anticipation of the inaugural event set for June 6 at the Dubai World Trade Centre.

As part of this collaboration, Technogym will act as the Official Technical and Performance Partner for the event, providing essential competition equipment and enhancing the overall experience for athletes during the competition.

Apex Games is a novel hybrid fitness competition conceived in the UAE, merging running with functional fitness challenges. The race structure incorporates four running segments, each followed by fitness stations aimed at assessing endurance, strength, speed, and overall athletic capability.

The competition will include categories for individuals, doubles, and teams, welcoming everyone from seasoned athletes to enthusiastic newcomers at various skill levels.

Event organizers report robust community engagement through Apex Fitness Test (AFT) Gym activities and a range of fitness initiatives held across Dubai recently.

They also noted that registrations for both the professional and solo categories are sold out, with more than 1,200 participants already signed up just two weeks before the race.

Post-launch, the organizers intend to broaden the Apex Games into four additional events throughout the region as part of the competition's strategy for long-term growth.

Nick Cartwright, CEO of CAP Sports, expressed that the aim of Apex Games is to cultivate a premier sporting brand in the UAE that appeals to both elite athletes and everyday fitness fans. He emphasized that Technogym's partnership will significantly enhance the athlete experience.

Michel Mourou, Managing Director of Technogym UAE, noted that the company is pleased to support a competition dedicated to health, performance, and community involvement, while also acknowledging Dubai's rising stature as a global hub for sports and fitness.

Khaled Al Hammadi, Executive Vice President of DXB LIVE, reaffirmed the organization's commitment to fostering innovative sporting events that promote active lifestyles and elevate Dubai's standing in the international events landscape.